Sam Richter

Sam Richter is an internationally recognized expert on sales, marketing, and leadership. He has been featured in thousands of publications, television programs, and radio shows. Sam has more than 20 years experience creating and managing award-winning marketing and online programs for some of the world's most famous brands. He spent more than six years transforming the James J. Hill Reference Library into a national business resource, annually serving millions of entrepreneurs and small businesses, helping them achieve their dreams through better information. Take the Cold Out of Cold Calling is a fascinating journey into the world of information, how to easily find it, and how to apply it to make sure you are offering relevant solutions. By practicing the techniques taught in the book, you will make a great first impression during sales calls and you will provide value and build meaningful and mutually beneficial client relationships.

2008 Sales Book of the Year – Silver Medalist USA Book News Book of the Year -- Finalist

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Sam Richter

"Given the amount of time we all now spend searching on the Internet; Sam's book makes me tremendously more effective and saves valuable time. It will be assigned reading for our entrepreneurship students." -John D. Stavig, Professional Director Gary S. Holmes Center for Entrepreneurship Carlson School of Management, University of Minnesota

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